Addiction Coaches make $100,000 or more and Cali Estes Rocks the controversy on CNBC. The Addictions Coach, a concierge boutique firm offers sober coaches and sober companions with a spin, to those that like confidentiality. Cali Estes, The Addictions Coach – Miami – New York – Los Angeles – 800-706-0318
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No such thing as bad publicity: 10 controversial businesses
—By CNBC’s Daniel Bukszpan
(excerpts from above article)
Businesses that find success through controversy occupy a wide spectrum. And while some people may scorn them in public, the businesses attract enough consumers to suggest that the scorn has provided a form of free advertising. CNBC.com spoke with people in a variety of businesses and professions about the controversy that they’ve faced, and whether or not that’s actually helped them succeed.
#8 Cali Estes, drug recovery coach
Cali Estes deals with drug addicts, but treats them in a nontraditional way. Rather than the usual 12-step process, she specializes in “harm reduction,” which allows the addict to taper off a substance rather than quit cold turkey or transition to a legal but still addictive substitute, such as methadone. She said that others in the recovery industry don’t appreciate her unorthodox approach.
“People in this industry are very pro-12-step and very cliquey,” she said. “If you don’t agree with them, they like to argue and tell you why they are so much better than you at helping someone get sober. They also expect you to work for free. I don’t find value in free.” She wouldn’t disclose any numbers, but when asked if her business is profitable, she answered simply. “Yes, very.”
Click on link to see the complete list of 10 controversial businesses that have plenty of people patronizing them.
